Behavior wizard: A method for matching target behaviors with solutions

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 6137 LNCS, Issue , 2010, Pages 117-131

  Fogg, B J ^a   Hreha, Jason ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

behavior change; Behavior Grid; behavior models; Behavior Wizard; captology; Fogg Behavior Model; habits; persuasive design

Indexed keywords

BEHAVIOR CHANGE; BEHAVIOR MODEL; BEHAVIOR WIZARD; CAPTOLOGY; COMMERCIAL PRODUCTS; NEW APPROACHES;

DESIGN; TECHNOLOGY;

TARGETS;

EID: 77954650558     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-13226-1_13     Document Type: Conference Paper

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