Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies

Journal of Consumer Psychology

Volumn 5, Issue 4, 1996, Pages 325-358

  Carpenter, Gregory S ^a   Nakamoto, Kent ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21744462963     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp0504_02     Document Type: Article

References (40)

1. On the theory of oligopoly
2. Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories
3. Information presentation format and learning goals as determinants of consumers’ memory-retrieval and choice processes
4. Price-induced patterns of competition
5. Market share—A key to profitability
6. Perceptual position and competitive brand strategy in a two-dimensional two-brand market
7. Modeling asymmetric competition
8. A model of marketing mix brand switching and competition
9. Market pioneering, learning, and preference
10. Consumer preference formation and pioneering advantage
11. Competitive strategies for late entry into a market with a dominant brand
12. Product positioning under price competition
13. Formal choice models in marketing
14. The principle of minimum differentiation holds under sufficient heterogeneity
15. Direct experience and attitude-behavior consistency
16. The role of attitude accessibility in the attitude-to-behavior process
17. Competitive pricing and positioning strategies
18. Defensive marketing strategies
19. Consumer learning Advertising and the ambiguity of product experience
20. Unobservable effects and business performance
21. Order-of-entry effects on consumer memory and judgment An information integration perspective
22. Defensive marketing strategies An equilibrium analysis based on decoupled response functions
23. Product differentiation in a market with endogenous sequential entry
24. Decision support systems for marketing managers
25. Alternative approaches to understanding the determinants of typicality
26. Context theory of classification learning
27. The prototypicality of brands: Relationships with brand awareness, preference, and usage
28. A simultaneous equation model of corporate strategy
29. Product differentiation advantages of pioneering brands
30. Adpulse An advertising model with wearout and pulsation
31. Pricestrat––an applied strategic pricing model for nondurables
32. Choice based on reasons The case of attraction and compromise effects
33. The generality of typicality effects on preference and comparison An exploratory test