Same or different? How distance and variation affect similarity judgments

Psychology and Marketing

Volumn 21, Issue 3, 2004, Pages 209-227

  Yoo, Changjo ^a,c   MacInnis, Deborah J ^b  

^a Dongguk University   (South Korea)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c Business Department   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442563698     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20002     Document Type: Article

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