The Role of Taxonomic and Goal-Derived Product Categorization in, within, and across Category Judgments

Psychology and Marketing

Volumn 18, Issue 8, 2001, Pages 865-887

  Felcher, E Marla ^a   Malaviya, Prashant ^b   McGill, Ann L ^c  

^a INSEAD ^*  (United States)

^b INSEAD   (France)

^c UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035612511     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1033     Document Type: Article

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