Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball

International Journal of Sports Marketing and Sponsorship

Volumn 11, Issue 1, 2009, Pages 46-59

  Koo, Gi Yong ^a   Hardin, Rob ^b   McClung, Steven ^c   Jung, Taejin ^d   Cronin, Joseph ^e   Vorhees, Clay ^f   Bourdeau, Brian ^g  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

^c MERCER UNIVERSITY   (United States)

^d STATE UNIVERSITY OF NEW YORK AT OSWEGO   (United States)

^e FLORIDA STATE UNIVERSITY   (United States)

^f MICHIGAN STATE UNIVERSITY   (United States)

^g AUBURN UNIVERSITY   (United States)

Author keywords

Causal effects; Events; Fan loyalty; Service quality

Indexed keywords

EID: 77953566600     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: 10.1108/ijsms-11-01-2009-b004     Document Type: Article

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