Service quality: Guidelines for marketers

Managing Service Quality: An International Journal

Volumn 9, Issue 5, 1999, Pages 337-351

  Groth, John C ^a   Dye, Richard T ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Banks; Customer service; Marketing; Service quality

Indexed keywords

EID: 84986037793     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604529910282517     Document Type: Article

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