Internal market orientation and its influence on the satisfaction of contact personnel

Service Industries Journal

Volumn 30, Issue 8, 2010, Pages 1279-1297

  Tortosa Edo, Vicent ^a   Sánchez García, Javier ^a   Moliner Tena, Miguel A ^a  

^a UNIVERSITAT JAUME I   (Spain)

Author keywords

Internal market orientation; Internal marketing; Satisfaction of contact personnel; Stakeholder orientation

Indexed keywords

CREDIT PROVISION; IMPLEMENTATION PROCESS; LEAST SQUARES METHOD; MARKETING; STAKEHOLDER;

EID: 77953096386     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802348312     Document Type: Article

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