Internal marketing in UK banks: Conceptual legitimacy or window dressing?

International Journal of Bank Marketing

Volumn 22, Issue 6, 2004, Pages 421-452

  Papasolomou Doukakis, Ioanna ^a   Kitchen, Philip J ^b  

^a INTERCOLLEGE   (Cyprus)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Banks; Internal marketing; United Kingdom

Indexed keywords

EID: 84986166552     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410559349     Document Type: Article

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