Does a companion always enhance the shopping experience?

Journal of Retailing and Consumer Services

Volumn 17, Issue 4, 2010, Pages 294-299

  Borges, Adilson ^a   Chebat, Jean Charles ^a,b   Babin, Barry J ^a,c  

^a LOUISIANA TECH UNIVERSITY   (United States)

^b NEOMA BUSINESS SCHOOL   (France)

^c HEC MONTRÉAL   (Canada)

Author keywords

Retailing; Shopping behavior; Shopping companion; Social context; Value

Indexed keywords

CONSUMPTION BEHAVIOR; RETAILING; SHOPPING ACTIVITY;

EID: 77952951506     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.02.007     Document Type: Article

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