Internationalization of emerging market firms: The case of Turkish retailers

International Marketing Review

Volumn 27, Issue 3, 2010, Pages 316-337

  Eren Erdogmus, Irem ^a   Cobanoglu, Emine ^a   Yalcin, Muge ^a   Ghauri, Pervez N ^b  

^a MARMARA UNIVERSITY   (Turkey)

^b KING'S COLLEGE LONDON   (United Kingdom)

Author keywords

Emerging markets; Globalization; International marketing; Retailing; Textile industry; Turkey

Indexed keywords

EID: 77952726342     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011048014     Document Type: Article

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