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Volumn 27, Issue 2, 2010, Pages 199-215

The benefits of experimental methods for the study of campaign effects

Author keywords

Campaign effects; Experimental methods; Research design

Indexed keywords


EID: 77952500793     PISSN: 10584609     EISSN: 10917675     Source Type: Journal    
DOI: 10.1080/10584601003709407     Document Type: Article
Times cited : (34)

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