Measuring exposure to political advertising in surveys

Political Behavior

Volumn 30, Issue 1, 2008, Pages 47-72

  Stevens, Daniel ^a  

^a UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

Measurement error; Political advertising; Self reported television viewing; Survey research

Indexed keywords

EID: 39749154703     PISSN: 01909320     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11109-007-9035-8     Document Type: Article

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