When brands resonate

Handbook on Brand and Experience Management

Volumn , Issue , 2008, Pages 35-57

  Fournier, Susan ^a   Solomon, Michael R ^b   Englis, Basil G ^c  

^a BOSTON UNIVERSITY   (United States)

^b AUBURN UNIVERSITY   (United States)

^c BERRY COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952323287     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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