Response latency verification of consumption constellations: Implications for advertising strategy

Journal of Advertising

Volumn 30, Issue 1, 2001, Pages 29-39

  Lowrey, Tina M ^a   Englis, Basil G ^b   Shavitt, Sharon ^c   Solomon, Michael R ^d  

^a RIDER UNIVERSITY   (United States)

^b BERRY COLLEGE   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^d AUBURN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040374614     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2001.10673629     Document Type: Article

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