Analyzing customer-orientation practices of firms from a wider perspective

Journal of Business-to-Business Marketing

Volumn 15, Issue 1, 2008, Pages 45-72

  Awuah, Gabriel Baffour ^a  

^a HALMSTAD UNIVERSITY   (Sweden)

Author keywords

Customer orientation; Network of exchange relationships; PSFs; Third parties

Indexed keywords

EID: 67649922917     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/15470620801946702     Document Type: Article

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