Integrating conflicting reviews: Attributional hypotheses of consumer response to information uncertainty depending on prior brand attitude

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2008, Pages

  Park, Do Hyung ^a   Han, Ingoo ^a  

^a Korea Advanced Institute of Science and Technology

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL CONFERENCES; ONLINE SELLERS; SYSTEM SCIENCES;

ELECTRONIC COMMERCE;

EID: 51449095257     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2008.210     Document Type: Conference Paper

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