An empirical examination of the role of trust in consumer and supplier relationship of little direct contact: A structural equation modeling approach

Journal of International Food and Agribusiness Marketing

Volumn 22, Issue 1-2, 2010, Pages 143-163

  Yee, Wallace M S ^a   Yeung, Ruth M W ^b  

^a UNIVERSITY OF MACAU   (Macao)

^b INSTITUTE FOR TOURISM STUDIES   (Macao)

Author keywords

Benevolence; Competence; Food safety; Integrity; Provision of information; Purchase likelihood

Indexed keywords

EID: 77951449654     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1080/08974430903373003     Document Type: Article

References (78)

1. Alhabeeb, M. J. (2007). On consumer trust and product loyalty. International Journal of Consumer Studies, 31(6), 609-612.
2. Ali, H., & Birley, S. (1998). The role of trust in the marketing activities of entrepreneurs establishing new ventures. Journal of Marketing Management, 14, 749-763.
3. Allum, N. (2007). An empirical test of competing theories of hazard-related trust: The case of gm food. Risk Analysis: An International Journal, 27(4), 935-946.
4. Anderson, J. C., & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(January), 42-58.
5. Anderson, J. C., & Weitz, B. (1989). Determinants of continuity in conventional industrial channel dyads. Marketing Science, 8, 310-323.
6. Annual Abstract of Statistics. (2000). London: Office for National Statistics.
7. Argandona, A. (1999). Sharing out alliances: Trust and ethics. Journal of Business Ethics, 21(2-3), 217-228.
8. Aurier, P., & Siadou-Martin, B. (2007). Perceived justice and consumption experience evaluations. International Journal of Service Industry Management, 18(5), 450-471.
9. Ball, D., Coelho, P. S., & Machas, A. (2004). The role of communication and trust in explaining customer loyalty. European Journal of Marketing, 38(9-10), 1272-1293.
10. Barney, J. B., & Hansen, M. H. (1994). Trustworthiness as a source of competitive advantage. Strategic Management Journal, 15, 175-190.
11. Bhattacharya, R., Devinney, T. M., & Pillutla, M. M. (1998). A formal model of trust based on outcomes. Academy of Management Review, 23(3), 459-472.
12. Bhide, A., & Stevenson, H. (1992). Trust, uncertainty, and profit. Journal of Socio-Economics, 21, 191-208.
13. Blois, K. (1999). Trust in business to business relationships: An evaluation of its status. Journal of Management Studies, 36(2), 197-216.
14. Branzei, O., Vertinsky, I., & Camp, R. (2007). Culture-contingent signs of trust in emergent relationships. Organizational Behavior & Human Decision Processes, 104(1), 61-82.
15. Brooks, L. (1999). How Sweden controlled the bug. Retrieved February 9, 1999, from www.newsunlimited.co.uk
16. Burton, M., Tomlinson, M., & Young, T. (1993). The meat purchase decision. British Food Journal, 95(8), 13-17.
17. Butler, J. K. (1991). Towards understanding and measuring conditions of trust: Evolution of a condition of trust inventory. Journal of Management, 17, 643-663.
18. Casley, D., & Kumar, K. (1992). The collection, analysis, and use of monitoring and evaluation data. Baltimore: The Johns Hopkins University Press.
19. Chisnall, P. M. (1992). Marketing research. London: McGraw-Hill Marketing Series.
20. Covello, V. T. (1992). Trust and credibility in risk communication. Health and Environment Digest, 6, 1-3.
21. Cowles, D. (1997). The role of trust in customer relationships: Asking the right questions. Management Decision, 35(3-7), 273-282.
22. Crosby, L. A., Evans, K. R., & Cowles, D. (1990). Relationship quality in services selling: An interpersonal influence perspective. Journal of Marketing, 54(July), 68-80.
23. Das, K., & Teng, B. (1998). Between trust and control: Developing confidence in partner co-operation in alliances. Academy of Management Review, 23(3), 491-512.
24. Das, K., & Teng, B. (2001). Trust, control, and risk in strategic alliances: An integrated framework. Organisation Studies, 22(2), 251-83.
25. Deutsch, M. (1960). The effect of motivational orientation upon trust and suspicion. Human Relations, 13, 123-139.
26. Dillon, W. R., & Goldstein, M. (1984). Multivariate analysis: Methods and applications. New York: Wiley.
27. Dillon, W. R., Madden, T. J., & Firtle, N. H. (1994). Marketing research in a marketing environment. Boston: Irwin.
28. Doney, P., & Cannon, J. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35-51.
29. Doney, P., Cannon, J., & Mullen, M. (1998). Understanding the influence of national culture on the development of trust. Academy of Management Review, 23(3), 601-620.
30. Dore, R. (1983). Goodwill and the spirit of market capitalism. British Journal of Sociology, 34, 459-482.
31. Frewer, L. J. (1999). Risk perception, social trust, and public participation in strategies decision making: Implications for emerging technologies. Ambio, 28(6), 569-574.
32. Frewer, L. J., Howard, C., Hedderley, D., & Shepherd, R. (1996). What determines trust in information about food-related risks? Underlying psychological constructs. Risk Analysis, 16(4), 473-486.
33. Ganesan, S. (1994). Determinants of long term orientation in buyer-seller relationship. Journal of Marketing, 58(April), 1-19.
34. Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70-87.
35. Grocer. (2000). Consumers trust multiples most on food safety matters. The Grocer, 223(7482), 13.
36. Hakansson, H. (1982). International marketing and purchasing of industrial goods: An interaction approach. Chichester, UK: Wiley.
37. Hill, C. W. (1990). Co-operation, opportunism, and the invisible hand: Implications for transaction cost theory. Academy of Management Review, 15, 500-513.
38. Izquierdo, C. C., & Cillan, J. G. (2004). The interaction of dependence and trust in long-term industrial relationships. European Journal of Marketing, 38(8), 974-994.
39. Jones, G., & George, J. (1998). The experience and evolution of trust: Implication for co-operation and teamwork. Academy of Management Review, 23(3), 531-546.
40. Joreskog, K. G., & Sorbom, D. (1998). LISREL 8: User's reference guide. Chicago: Scientific Software International.
41. Kanter, R. M. (1994). Collaborative advantage: The art of alliances. Harvard Business Review, 72(4), 96-108.
42. Larson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange relationships. Administrative Science Quarterly, 37, 76-104.
43. Lewicki, R. J., & Bunker, B. (1995). Trust in relationships: A model of trust development and decline. In B. Bunker & J. Rubin (Eds.), Conflict, co-operation and justice. San Francisco: Jossey-Bass.
44. Lewicki, R. J., McAllister, D., & Bies, R. (1998). Trust and distrust: New relationships and realities. Academy of Management Review, 23(3), 438-458.
45. Mainland, D. D. (1998). Health and the demand for food in Scotland: Economic and demographic effects. British Food Journal, 100(6), 273-77.
46. Mayer, R., Davis, J., & Schoorman, F. (1995). An integrative model of organizational trust. Academy of Management Review, 20, 709-734.
47. McKnight, H., Cummings, L., & Chervany, N. (1998). Initial trust formation in new organisational relationships. Academy of Management Review, 23(3), 473-490.
48. Mellinger, G. D. (1956). Interpersonal trust as a factor in communication. Journal of Abnormal Social Psychology, 52, 304-309.
49. Michell, P., Reast, J., & Lynch, J. (1998). Exploring the foundations of trust. Journal of Marketing Management, 14(April), 159-172.
50. Mitchell, V., & Boustani, P. (1994). A preliminary investigation into pre- and postpurchase risk perception and reduction. European Journal of Marketing, 28(1), 156-171.
51. Moore, K. R. (1998). Trust and relationship commitment in logistics alliances: A buyer perspective. International Journal of Purchasing and Material Management, 34(1), 24-37.
52. Moorman, C., Deshpandes, R., & Zaltman, G. (1993). Factors affecting trust in market relationships. Journal of Marketing, 57(January), 81-101.
53. Moorman, C., Zaltman, G., & Deshpandes, R. (1992). Relationships between providers and users of marketing research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(August), 314-329.
54. Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-37.
55. Narayanndas, D., & Rangan, V. K. (2004). Building and sustaining buyer-seller relationships in mature industrial markets. Journal of Marketing, 68(July), 63-77.
56. NFU. (2000). British farm standard. National Farmers Union. Retrieved January 24, 2008 from www.nfu.org.uk
57. Noordewier, T. G., John, G., & Nevin, J. R. (1990). Performance outcomes of purchasing arrangements in industrial buyer-vendor relationships. Journal of Marketing, 54(October), 80-93.
58. Nooteboom, B., Berger, H., & Noorderhaven, N. G. (1997). Effects of trust and governance on relational risk. Academy of Management Journal, 40(2), 308-338.
59. Northen, J. (2000). Quality attributes and quality cues. British Food Journal, 102(3), 230-245.
60. Parasuraman, A. (1991). Marketing research. Reading, MA: Addison-Wesley.
61. Peters, R. G., Covello, V. T., & McCallum, D. B. (1997). The determinants of trust and credibility in environmental risk communication: An empirical study. Risk Analysis, 17, 43-54.
62. Ranaweera, C., & Prabhu, J. (2003). On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth. Journal of Targeting, Measurement and Analysis for Marketing, 12(1), 82-90.
63. Rankin, J. (1998). Building trust: The essential ingredient in partnering to improve business results. Empowerment in Organisations, 6(5), 135-145.
64. Rosati, S., & Saba, A. (2000). Factors influencing the acceptance of food biotechnology. Italian Journal of Food Science, 12(4), 425-434.
65. Rotter, J. (1971). Generalised expectancies for interpersonal trust. American Psychologist, 26, 443-452.
66. Rotter, J. (1980). Interpersonal trust, trustworthiness and gullibility. American Psychologist, 35, 1-7.
67. Sabel, C. F. (1993). Studied trust: Building new forms of co-operation in a volatile economy. Human Relations, 46(9), 1133-1170.
68. Scott, D. (2001, October). Home truths at the AIG seminar on marketing. Allied Industry Symposium Group Conference, UK.
69. Selnes, F. (1998). Antecedents and consequences of trust and satisfaction in buyer-seller relationships. European Journal of Marketing, 32(3-4), 305-322.
70. Sheppard, B., & Sherman, D. (1998). The grammar of trust: A model and general implications. The Academy of Management Review, 23(3), 422-437.
71. Sichtmann, C. (2007). An analysis of antecedents and consequences of trust in a corporate brand. European Journal of Marketing, 41(9-10), 999-1015.
72. Siegrist, M. (2000). The influence of trust and perceptions of risks and benefits on the acceptance of gene technology. Risk Analysis, 20, 195-203.
73. Sitkin, S., & Roth, N. (1993). Explaining the limited effectiveness of legalistic remedies for trust=distrust. Organisation Science, 4, 367-392.
74. Smeltzer, L. (1997). The meaning and origin of trust in buyer-supplier relationships. International Journal of Purchasing and Materials Management, 33(1), 40-48.
75. Smith, B., & Barclay, D. (1997). The effects of organisational differences and trust on the effectiveness of selling partner relationships. Journal of Marketing, 61(1), 3-21.
76. Wenhong, L., & Cook, D. P. (2007). An empirical study of trust of third party rating services. Journal of Computer Information Systems, 48(2), 66-73.
77. Yee, W. M. S. (2001, August). Sharing of customer data in electronic marketplaces: Trust in interfirm partnerships. Proceedings of Seventh Americas Conference on Information Systems, 764-768.
78. Yee, W. M. S., & Yeung, R. M. W. (2002). Trust building in livestock farmers: An exploratory study. Nutrition and Food Science, 32(4), 137-144.