Connecting IT services operations to services marketing practices

Journal of Management Information Systems

Volumn 26, Issue 4, 2010, Pages 65-85

  Montoya, Mitzi M ^a   Massey, Anne P ^b   Khatri, Vijay ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

IT services; Mandated systems; Relational trust; Service delivery chain; Service mechanisms

Indexed keywords

ACTUAL SYSTEM; EMPLOYEE PERCEPTIONS; HOLDING COMPANY; IT SERVICES; POST-IMPLEMENTATION; SERVICE DELIVERY; SERVICE MECHANISM; SERVICE PROVIDER; SERVICES MARKETING; SOCIAL INFLUENCE; TRUST SERVICE;

MARKETING; PERSONNEL;

INFORMATION TECHNOLOGY;

EID: 77951275508     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222260403     Document Type: Article

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