Do consumers prefer foods with nutrition and health claims? results of a purchase simulation

Journal of Marketing Communications

Volumn 16, Issue 1-2, 2010, Pages 47-58

  Aschemann Witzel, Jessica ^a   Hamm, Ulrich ^b  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

^b UNIVERSITY OF KASSEL   (Germany)

Author keywords

Consumer preferences; Food choice; Health claims; Purchase simulation

Indexed keywords

EID: 77951227833     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903342746     Document Type: Article

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