Strength of health-related claims and their perceived advantage

International Journal of Food Science and Technology

Volumn 38, Issue 7, 2003, Pages 815-826

  Urala, Nina ^a   Arvola, Anne ^a   Lähteenmäki, Liisa ^a  

^a VTT TECHNICAL RESEARCH CENTRE OF FINLAND   (Finland)

Author keywords

Claim strength; Consumer; Perceived advantage

Indexed keywords

FUNCTIONAL FOODS;

CUSTOMER SATISFACTION; DISEASES; HEALTH CARE; MARKETING; SOCIAL ASPECTS;

FOOD PRODUCTS;

EID: 0141541647     PISSN: 09505423     EISSN: None     Source Type: Journal    
DOI: 10.1046/j.1365-2621.2003.00737.x     Document Type: Article

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