Market orientation and performance outcomes: An empirical study of travel agencies in Taiwan

Asia Pacific Journal of Tourism Research

Volumn 15, Issue 1, 2010, Pages 79-94

  Lin, Tzu Ching ^a   Brown, Graham ^b  

^a TRANSWORLD INSTITUTE OF TECHNOLOGY   (Taiwan)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Financial performance; Market orientation; Taiwan; Travel agencies

Indexed keywords

EMPIRICAL ANALYSIS; FINANCE; INDUSTRIAL PERFORMANCE; LEISURE INDUSTRY; MARKET CONDITIONS; NUMERICAL MODEL; QUESTIONNAIRE SURVEY;

TAIWAN;

EID: 77950980483     PISSN: 10941665     EISSN: 17416507     Source Type: Journal    
DOI: 10.1080/10941660903510073     Document Type: Article

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