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Volumn , Issue , 2009, Pages 51-60

Computational analysis of perfect-information position auctions

Author keywords

Compact games; Empirical analysis; Game theory; Nash equilibrium; Sponsored search

Indexed keywords

COMPACT GAMES; COMPUTATIONAL ANALYSIS; EMPIRICAL ANALYSIS; EQUILIBRIUM ANALYSIS; EXPECTED REVENUE; NASH EQUILIBRIA; NASH EQUILIBRIUM; SOCIAL WELFARE;

EID: 77950571912     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1566374.1566382     Document Type: Conference Paper
Times cited : (29)

References (36)
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  • 15
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  • 17
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    • (2007) INFORMS J. on Computing , vol.19 , Issue.1 , pp. 137-148
    • Feng, J.1    Bhargava, H.K.2    Pennock, D.M.3
  • 24
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    • An analysis of alternative slot auction designs for sponsored search
    • New York, NY, USA, ACM
    • S. Lahaie. An analysis of alternative slot auction designs for sponsored search. In EC: Proceedings of the ACM Conference on Electronic Commerce, pages 218-227, New York, NY, USA, 2006. ACM.
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    • Scarf, H.1
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  • 35
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    • Tractable computational methods for finding Nash equilibria of perfect-information position auctions
    • D. R. M. Thompson and K. Leyton-Brown. Tractable computational methods for finding Nash equilibria of perfect-information position auctions. ACM EC Workshop on Advertisement Auctions, 2008.
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    • Thompson, D.R.M.1    Leyton-Brown, K.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.