Revenue analysis of a family of ranking rules for keyword auctions

EC'07 - Proceedings of the Eighth Annual Conference on Electronic Commerce

Volumn , Issue , 2007, Pages 50-56

  Lahaie, Sébastien ^a   Pennock, David M ^b  

^a HARVARD UNIVERSITY   (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

Keyword auctions; Search engines; Sponsored search

Indexed keywords

AUCTION DESIGNS; KEYWORD AUCTIONS; OPTIMAL RANKING; SPONSORED SEARCH;

EARNINGS; INTERNET; MONTE CARLO METHODS; SEARCH ENGINES;

ELECTRONIC COMMERCE;

EID: 36448980623     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1250910.1250918     Document Type: Conference Paper

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