Willingness to try innovative food products: A comparison between British and Brazilian consumers

BAR - Brazilian Administration Review

Volumn 6, Issue 1, 2009, Pages 50-61

  de Barcellos, Marcia Dutra ^a   Aguiar, Luís Kluwe ^b   Ferreira, Gabriela Cardozo ^a   Vieira, Luciana Marques ^c  

^a PONTIFICAL CATHOLIC UNIVERSITY OF RIO GRANDE DO SUL   (Brazil)

^b ROYAL AGRICULTURAL UNIVERSITY   (United Kingdom)

^c UNIVERSIDADE DO VALE DO RIO DOS SINOS   (Brazil)

Author keywords

Brazil; Consumer innovativeness; Food neophobia; Food products; UK

Indexed keywords

EID: 77950350814     PISSN: None     EISSN: 18077692     Source Type: Journal    
DOI: 10.1590/s1807-76922009000100005     Document Type: Article

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