Pre-identification of first buyers of a new food product

British Food Journal

Volumn 101, Issue 11, 1999, Pages 842-856

  Mccarthy, M ^a   O'sullivan, C ^a   O'Reilly, S ^a  

^a UNIVERSITY COLLEGE CORK   (Ireland)

Author keywords

Consumer behaviour; Food; Product launch

Indexed keywords

EID: 84986037748     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070709910301364     Document Type: Article

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