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Volumn 72, Issue 1, 2008, Pages 95-107
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When old is gold: The role of business longevity in risky situations
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Author keywords
Advertising; Consumer behavior; Marketing strategy; Risk; Services
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Indexed keywords
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EID: 39749133573
PISSN: 00222429
EISSN: None
Source Type: Journal
DOI: 10.1509/jmkg.72.1.95 Document Type: Article |
Times cited : (47)
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References (50)
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