Effects of Consumers' Efforts on Price and Promotion Fairness Perceptions

Journal of Retailing

Volumn 86, Issue 1, 2010, Pages 1-10

  Xia, Lan ^a   Kukar Kinney, Monika ^b   Monroe, Kent B ^b,c  

^a BENTLEY UNIVERSITY   (United States)

^b UNIVERSITY OF RICHMOND   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Fairness perception; Nonmonetary sacrifice; Price promotion

Indexed keywords

EID: 77949488989     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.10.003     Document Type: Article

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