The effect of trust belief and salesperson's expertise on consumer's intention to purchase nutraceuticals: Applying the theory of reasoned action

Social Behavior and Personality

Volumn 38, Issue 2, 2010, Pages 273-288

  Tsai, Ming Tien ^a   Chin, Chao Wei ^a,b   Chen, Cheng Chung ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b CHANG JUNG CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

Nutraceutical; Salesperson's expertise; Subjective norm; Theory of reasoned action; Trust belief

Indexed keywords

EID: 77649329267     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2010.38.2.273     Document Type: Article

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