A cross-national comparative study of senior management policy, marketing-manufacturing involvement, and innovation performance

Journal of Product Innovation Management

Volumn 27, Issue 2, 2010, Pages 179-200

  Song, Michael ^a   Kawakami, Tomoko ^b   Stringfellow, Anne ^c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b KANSAI UNIVERSITY   (Japan)

^c UNIVERSITY OF THE WITWATERSRAND   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

COMPARATIVE STUDIES; CONCEPTUAL FRAMEWORKS; CROSS FUNCTIONAL INTEGRATION; CROSS-NATIONAL; INNOVATION PERFORMANCE; INNOVATION PROCESS; JOB ROTATION; MANUFACTURING FUNCTIONS; MARKETING MANAGER; NATIONAL CULTURES; NEW PRODUCT PERFORMANCE; NEW PRODUCT SUCCESS; SENIOR MANAGEMENT; STRUCTURAL EQUATION MODELING; TEAM LEADERS;

INDUSTRIAL RESEARCH; MANAGERS; MANUFACTURE; MARKETING; PRODUCT DEVELOPMENT;

PROJECT MANAGEMENT;

EID: 77249136753     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00709.x     Document Type: Article

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