The effect of culture and gender on perceived service quality: An exploratory comparison of Japanese and Thai consumers

Journal of Asia-Pacific Business

Volumn 11, Issue 1, 2010, Pages 28-49

  Chéron, Emmanuel ^a   Nornart, Siriluk ^b  

^a SOPHIA UNIVERSITY   (Japan)

^b Retail Business Division   (Thailand)

Author keywords

Comparison of Thai and Japanese consumers; Culture; Gender; Service quality

Indexed keywords

CONSUMPTION BEHAVIOR; CULTURE; GENDER; RECREATIONAL ACTIVITY; SERVICE SECTOR;

BANGKOK; CENTRAL REGION [THAILAND]; JAPAN; KRUNG THEP MAHANAKHON; THAILAND;

EID: 76949109351     PISSN: 10599231     EISSN: 15286940     Source Type: Journal    
DOI: 10.1080/10599230903323748     Document Type: Article

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