The measurement of intergenerational communication and influence on consumption: Development, validation, and cross-cultural comparison of the IGEN scale

Journal of the Academy of Marketing Science

Volumn 28, Issue 3, 2000, Pages 406-424

  Viswanathan, Madhubalan ^a   Childers, Terry L ^b   Moore, Elizabeth S ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044520899     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300283008     Document Type: Review

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