Customer value in an all-inclusive travel vacation club: An application of the rfm framework

Journal of Hospitality and Leisure Marketing

Volumn 16, Issue 3, 2008, Pages 270-285

  Lumsden, Shelly Ann ^a   Beldona, Srikanth ^a   Morrison, Alastair M ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Perceived customer value; Recency, frequency, and monetary (RFM); Travel vacation club

Indexed keywords

EID: 75749118896     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1080/10507050801946858     Document Type: Article

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