Using database marketing techniques to enhance your one-to-one marketing initiatives

Journal of Consumer Marketing

Volumn 15, Issue 5, 1998, Pages 491-493

  Kahan, Ron ^a  

^a Ariss Kahan Database Marketing Group Inc   (United States)

Author keywords

Consumer behaviour; Consumer marketing; Database marketing; Marketing strategy; Relationship marketing

Indexed keywords

EID: 84993017396     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810235965     Document Type: Article

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