Trade-off analysis of perceived customer value: The case of a travel vacation club

Journal of Hospitality and Leisure Marketing

Volumn 14, Issue 3, 2006, Pages 65-80

  Beldona, Srikanth ^a   So, Siu Ian ^b   Morrison, Alastair ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Perceived customer value; Relationship marketing; Travel clubs

Indexed keywords

EID: 33746626849     PISSN: 10507051     EISSN: 15410897     Source Type: Journal    
DOI: 10.1300/J150v14n03_06     Document Type: Article

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