Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall

Journal of Vacation Marketing

Volumn 11, Issue 2, 2005, Pages 135-154

  Josiam, Bharath M ^a   Kinley, Tammy R ^a   Kim, Youn Kyung ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

involvement; segmentation; shopping; tourism; tourist shopper

Indexed keywords

EID: 79957561379     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766705052571     Document Type: Article

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