Understanding consumer database marketing

Journal of Consumer Marketing

Volumn 14, Issue 1, 1997, Pages 5-19

  Schoenbachler, Denise D ^c   Gordon, Geoffrey L ^c   Foley, Dawn ^a   Spellman, Linda ^b  

^a Direct Marketing Technology   (United States)

^b Business Division   (United States)

^c NONE

Author keywords

Consumer marketing; Database marketing

Indexed keywords

EID: 0347076169     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710155820     Document Type: Article

References (18)

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