Conjoint experiments for direct mail response optimization

European Journal of Marketing

Volumn 32, Issue 3-4, 1998, Pages 323-339

  Vriens, Marco ^a   van der Scheer, Hiek R ^b   Hoekstra, Janny C ^b   Roelf Bult, Jan ^c  

^a Research International USA Inc   (United States)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c Monitor United States   (United States)

Author keywords

Charities; Conjoint analysis; Database marketing; Direct marketing; Fund raising

Indexed keywords

EID: 68649114990     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810204625     Document Type: Review

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