Consumer responses to complex advertisements: The moderating role of need for cognition, knowledge, and gender

Journal of Current Issues and Research in Advertising

Volumn 26, Issue 1, 2004, Pages 9-24

  Putrevu, Sanjay ^a   Tan, Toni ^b   Lord, Kenneth R ^c  

^a BRYANT UNIVERSITY   (United States)

^b Mercer University ^*  (Singapore)

^c MERCER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84893946136     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2004.10505153     Document Type: Article

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