Transcendental marketing: A conceptual framework and empirical examples

Management Decision

Volumn 47, Issue 10, 2009, Pages 1652-1664

  Nordin, Fredrik ^a  

^a LINKÖPING UNIVERSITY   (Sweden)

Author keywords

Customer loyalty; Leadership; Marketing strategy

Indexed keywords

EID: 72049100749     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740911004736     Document Type: Article

References (52)

1. Bass, B.M. (1990), "From transactional to transformational leadership: learning to share the vision" in Organizational Dynamics, Vol. 18, No. 3, pp. 19-31.
2. Bass, B.M. and Steidlmeier, P. (1999), "Ethics, character, and the authentic transformational leadership behaviour" in Leadership Quarterly, Vol. 10, No. 2, pp. 181-217.
3. Becker, H.S. (1978), "Arts and crafts" in American Journal of Sociology, Vol. 83, No. 4, pp. 862-89.
4. Berry, L.L. (1983), "Relationship marketing" in Shostack, G.L. and Upah, G. (Eds.), Emerging Perspectives of Services Marketing, American Marketing Association, Chicago, IL, pp. 25-8.
5. Boulding, W., Staelin, R., Ehret, M. and Johnston, W.J. (2005), "A customer relationship management roadmap: what is known, potential pitfalls, and where to go" in Journal of Marketing, Vol. 69, No. 4, pp. 155-66.
6. Brodie, J., Coviello, N., Brookes, R. and Little, V. (1997), "Towards a paradigm shift in marketing? An examination of current marketing practices" in Journal of Marketing Management, Vol. 13, No. 2, pp. 383-406.
7. Cardona, P. (2000), "Transcendental leadership" in Leadership and Organization Development Journal, Vol. 21, No. 4, pp. 201-6.
8. Christopher, M., Payne, A. and Ballantyne, D. (1991), Relationship Marketing: Bringing Quality, Customer Service and Marketing Together, Butterworth, London.
9. Dick, A.S. and Basu, K. (1994), "Customer loyalty: toward an integrated framework" in Journal of the Academy of Marketing Science, Vol. 22, No. 2, pp. 99-113.
10. Dwyer, F.R., Shurr, P.H. and Oh, S. (1987), "Developing buyer-seller relationships" in Journal of Marketing, Vol. 51, No. 2, pp. 11-27.
11. Fairholm, G.W. (1996), "Spiritual leadership: fulfilling whole-self needs at work" in Leadership and Organization Development Journal, Vol. 17, No. 5, pp. 11-17.
12. Feldman, L.P. (1971), "Societal adaptation: a new challenge for marketing" in Journal of Marketing, Vol. 35, No. 3, pp. 54-60.
13. File, K.M. and Prince, R.A. (1998), "Cause related marketing and corporate philanthropy in the privately held enterprise" in Journal of Business Ethics, Vol. 17, No. 14, pp. 1529-39.
14. Follows, S.B. and Jobber, D. (2000), "Environmentally responsible purchase behaviour: a test of a consumer model" in European Journal of Marketing, Vol. 34, Nos 5/6, pp. 723-46.
15. Gao, Y. and Bradley, F. (2007), "Engendering a market orientation: exploring the invisible role of leaders' personal values" in Journal of Strategic Marketing, Vol. 5, Nos 2/3, pp. 79-89.
16. Grönroos, C. (1991), "The marketing strategy continuum: a marketing concept for the 1990s" in Management Decision, Vol. 29, No. 1, pp. 7-13.
17. Grönroos, C. (1994), "From marketing mix to relationship marketing: towards a paradigm shift in marketing" in Management Decision, Vol. 32, No. 2, pp. 4-32.
18. Gruen, T.W. (1997), "Relationship marketing: the route to marketing efficiency and effectiveness" in Business Horizons, Vol. 40, No. 6, pp. 32-8.
19. Gummesson, E. (1997), "Relationship marketing as a paradigm shift: some conclusions from the 30R approach" in Management Decision, Vol. 35, No. 4, pp. 267-72.
20. Gustavsson, B. (2005), "The ethics of managing corporate identity" in Journal of Human Values, Vol. 11, No. 1, pp. 9-29.
21. Gutman, J. (1982), "A means-end chain model based on consumer categorization processes" in Journal of Marketing, Vol. 46, No. 1, pp. 60-72.
22. Hofstede, G. (1983), "The cultural relativity of organizational practices and theories" in Journal of International Business, Vol. 75, No. 2, pp. 75-89.
23. Inglehart, R. (1990), Culture Shift in Advanced Industrial Society, Princeton University Press, Princeton, NJ.
24. Jackson, R.W. and Cooper, P.D. (1988), "Unique aspects of marketing industrial services" in Industrial Marketing Management, Vol. 17, No. 2, pp. 111-8.
25. Jackson, R.W., Neidell, L.A. and Lunsford, D.A. (1995), "An empirical investigation of the differences in goods and services as perceived by organizational buyers" in Industrial Marketing Management, Vol. 24, No. 2, pp. 99-108.
26. Kant, I. (1997), Prolegomena to Any Future Metaphysics, Cambridge University Press, New York, NY.
27. Koltko-Rivera, M.E. (2006), "Rediscovering the later version of Maslow's hierarchy of needs: self-transcendence and opportunities for theory, research, and unification" in Review of General Psychology, Vol. 10, No. 4, pp. 302-17.
28. Kotler, P. and Zaltman, G. (1971), "Social marketing: an approach to planned social change" in Journal of Marketing, Vol. 35, No. 3, pp. 3-12.
29. Maignan, I. and Ferrell, O.C. (2004), "Corporate social responsibility and marketing: an integrative framework" in Journal of the Academy of Marketing Science, Vol. 32, No. 1, pp. 3-19.
30. Maslow, A.H. (1962), "Lessons from the peak-experiences" in Journal of Humanistic Psychology, Vol. 2, No. 1, pp. 9-18.
31. Maslow, A.H. (1964), "Further notes on the psychology of being" in Journal of Humanistic Psychology, Vol. 4, No. 1, pp. 45-58.
32. Maslow, A.H. (1969), "Various meanings of transcendence" in Journal of Transpersonal Psychology, Vol. 1, No. 1, pp. 56-66.
33. Maslow, A.H. (1971), The Farther Reaches of Human Nature, The Viking Press, New York, NY.
34. Menon, A. and Menon, A. (1997), "Enviropreneurial marketing strategy: the emergence of corporate environmentalism as market strategy" in Journal of Marketing, Vol. 61, No. 1, pp. 51-67.
35. Miles, M.P. and White, J.B. (1998), "Commentary: setting socially irresponsible marketing objectives: a comment on a 'quality of life approach'" in European Journal of Marketing, Vol. 32, Nos 5/6, pp. 413-8.
36. O'Malley, L. and Prothero, A. (2004), "Beyond the frills of relationship marketing" in Journal of Business Research, Vol. 57, No. 11, pp. 1286-94.
37. O'Malley, L. and Tynan, C. (2000), "Relationship marketing in consumer markets - rhetoric or reality?" in European Journal of Marketing, Vol. 34, No. 7, pp. 797-815.
38. Pandey, A. and Gupta, R.K. (2008), "Spirituality in management: a review of contemporary and traditional thoughts and agenda for research" in Global Business Review, Vol. 9, No. 1, pp. 65-83.
39. Ravald, A. and Grönroos, C. (1996), "The value concept and relationship marketing" in European Journal of Marketing, Vol. 30, No. 2, pp. 19-30.
40. Rifkin, J. (2000), The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-For Experience, Putman, New York, NY.
41. Rokeach, M. (1973), The Nature of Human Values, Free Press, New York, NY.
42. Rowe, W.G. and Barnes, J.G. (1998), "Relationship marketing and sustained competitive advantage" in Journal of Market-Focused Management, Vol. 2, No. 3, pp. 281-97.
43. Sanders, J.E., Hopkins, W.E. and Geroy, G.D. (2003), "From transactional to transcendental: toward an integrated theory of leadership" in Journal of Leadership and Organizational Studies, Vol. 9, No. 4, pp. 21-31.
44. Schulze, W.S., Lubatkin, M.H., Dino, R.N. and Buchholtz, A.K. (2001), "Agency relationships in family firms: theory and evidence" in Organization Science, Vol. 12, No. 2, pp. 99-116.
45. Smith, P.B. and Schwartz, S.H. (1997), "Values" in Berry, W., Segall, M.H. and Kagitçibasi, C. (Eds.), Handbook of Cross-Cultural Psychology: Vol. 3. Social Behavior and Applications, Allyn & Bacon, Boston, MA, pp. 77-118.
46. Steingard, D.S. (2005), "Spiritually-informed management theory: toward profound possibilities for inquiry and transformation" in Journal of Management Inquiry, Vol. 14, No. 3, pp. 227-41.
47. Tischler, L. (1999), "The growing interest in spirituality in business" in Journal of Organizational Change Management, Vol. 12, No. 4, pp. 273-9.
48. Tynan, C. (1997), "A review of the marriage analogy in relationship marketing" in Journal of Marketing Management, Vol. 13, No. 7, pp. 695-703.
49. Varadarajan, P.R. and Menon, A. (1988), "Cause-related marketing: a coalignment of marketing strategy and corporate philanthropy" in Journal of Marketing, Vol. 52, No. 3, pp. 58-74.
50. Vargo, S.L. and Lusch, R.F. (2004), "Evolving to a new dominant logic for marketing" in Journal of Marketing, Vol. 68, No. 1, pp. 1-17.
51. Maslow, A.H. (1943), "A theory of human motivation" in Psychological Review, Vol. 50, No. 4, pp. 370-96.
52. Smith, S.M. and Alcorn, D.S. (1991), "Cause marketing: a new direction in the marketing of corporate responsibility" in Journal of Consumer Marketing, Vol. 8, No. 3, pp. 19-35.