Bank managers’ direct marketing dilemmas – customers’ attitudes and purchase intention

International Journal of Bank Marketing

Volumn 21, Issue 3, 2003, Pages 147-163

  Page, Carole ^a   Luding, ye ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Consumer attitudes; Customer requirements; Direct marketing; Financial services

Indexed keywords

EID: 84986180687     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320310469520     Document Type: Article

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