Television audience satisfaction: Antecedents and consequences

Journal of Advertising Research

Volumn 47, Issue 3, 2007, Pages 354-363

  Lu, Xiaoling ^a   Lo, Hing Po ^b  

^a RENMIN UNIVERSITY OF CHINA   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 71249129158     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070365     Document Type: Article

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