Recall of television advertisements as a function of program evaluation

Journal of Psychology: Interdisciplinary and Applied

Volumn 131, Issue 5, 1997, Pages 541-553

  Gunter, Barrie ^a   Furnham, Adrian ^b   Beeson, Christopher ^b  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346614649     PISSN: 00223980     EISSN: 19401019     Source Type: Journal    
DOI: 10.1080/00223989709603543     Document Type: Article

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