Behavioral measures of television audience appreciation

Journal of Advertising Research

Volumn 38, Issue 1, 1998, Pages 54-65

  Danaher, Peter J ^a   Lawrie, Jennifer M ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037589733     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (22)

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