Sharing private information online: The mediator effect of social exchange

ACM International Conference Proceeding Series

Volumn , Issue , 2009, Pages 231-239

  Zeng, Su Yu ^a   Wu, Ling Ling ^a   Chen, Houn Gee ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Concern for privacy; Sharing personal information; Social exchange; Trust

Indexed keywords

CAUSAL MODEL; DIRECT IMPACT; EMPIRICAL DATA; PERSONAL INFORMATION; PRIVACY CONCERNS; PRIVATE INFORMATION; SOCIAL EXCHANGE; THEORETICAL MODELS; WEB USERS;

ELECTRONIC COMMERCE; INFORMATION TECHNOLOGY; WEBSITES;

INFORMATION DISSEMINATION;

EID: 70549095305     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1593254.1593290     Document Type: Conference Paper

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