Barriers of purchasing departments' involvement in marketing service procurement

Industrial Marketing Management

Volumn 38, Issue 8, 2009, Pages 892-902

  Bals, Lydia ^a,b   Hartmann, Evi ^c   Ritter, Thomas ^a  

^a Department of International Economics and Management   (Denmark)

^b BAYER AG   (Germany)

^c UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

Author keywords

Integration; Involvement; Marketing; Procurement; Purchasing; Service

Indexed keywords

EID: 70449530776     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.06.010     Document Type: Article

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