Influence strategies in organizational buying decisions

Industrial Marketing Management

Volumn 25, Issue 4, 1996, Pages 293-303

  Farrell, Mark A ^a   Schroder, Bill ^b  

^a CHARLES STURT UNIVERSITY   (Australia)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030194281     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(95)00131-X     Document Type: Article

References (62)

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