Self-control and optimal goals: A theoretical analysis

Marketing Science

Volumn 28, Issue 6, 2009, Pages 1027-1045

  Jain, Sanjay ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Behavioral economics; Hyperbolic discounting; Optimal goal setting

Indexed keywords

EID: 70449450591     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0492     Document Type: Article

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