Smoking cessation: A model of planned vs. actual behavior for time-inconsistent consumers

Marketing Science

Volumn 26, Issue 6, 2007, Pages 834-850

  Machado, Fernando S ^a   Sinha, Rajiv K ^b  

^a CATHOLIC UNIVERSITY OF PORTUGAL   (Portugal)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Hazard models; Hyperbolic discounting; Rational addiction; Smoking cessation; Time inconsistent preferences

Indexed keywords

EID: 38549147517     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0298     Document Type: Article

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