Marketing the academic library on the web

Library Management

Volumn 30, Issue 6-7, 2009, Pages 454-468

  Kaur, Kiran ^a  

^a UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Academic libraries; Internet marketing; Malaysia; Marketing strategy; Worldwide web

Indexed keywords

EID: 70349840740     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120910982140     Document Type: Article

References (23)

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