메뉴 건너뛰기




Volumn 27, Issue 3, 1999, Pages 249-253

Marketing library instruction services: Changes and trends

Author keywords

Academic libraries; Customer service; Education and training; Marketing; Promotion; Public relations

Indexed keywords


EID: 84986104084     PISSN: 00907324     EISSN: None     Source Type: Journal    
DOI: 10.1108/00907329910283232     Document Type: Article
Times cited : (20)

References (21)
  • 1
    • 33845723247 scopus 로고
    • Customer-service training in academic libraries
    • September
    • Arthur, G. (1994), “Customer-service training in academic libraries”, Journal of Academic Librarianship, Vol. 20, September, pp. 219-22
    • (1994) Journal of Academic Librarianship , vol.20 , pp. 219-222
    • Arthur, G.1
  • 2
    • 0009214662 scopus 로고
    • Academic library public relations: using internal publications to spread the news
    • February
    • Bean, R.J. (1992), “Academic library public relations: using internal publications to spread the news”, College & Research Library News, Vol. 53, February, p. 91
    • (1992) College & Research Library News , vol.53 , pp. 91
    • Bean, R.J.1
  • 3
    • 84986020813 scopus 로고    scopus 로고
    • Changes in our future: how will we cope?
    • American Council on Education/Oryx Press, Phoenix, AZ. Quoting J.B. Appleberry (1992), Faculty speech presented at, California State University, Long Beach, CA, 28 August
    • Breivik, P.S. (1998), Student Learning in the Information Age, American Council on Education/Oryx Press, Phoenix, AZ. Quoting J.B. Appleberry (1992), "Changes in our future: how will we cope?", Faculty speech presented at California State University, Long Beach, CA, 28 August
    • (1998) Student Learning in the Information Age
    • Breivik, P.S.1
  • 5
    • 0031513347 scopus 로고    scopus 로고
    • A critique of customer and commodity
    • July
    • Budd, J.M. (1997), “A critique of customer and commodity”, College & Research Libraries, Vol. 58, July, pp. 310-21
    • (1997) College & Research Libraries , vol.58 , pp. 310-321
    • Budd, J.M.1
  • 6
    • 21844522637 scopus 로고
    • The library's product and excellence
    • Winter
    • Bushing, M.C. (1995), “The library's product and excellence”, Library Trends, Vol. 43, Winter, pp. 384-401
    • (1995) Library Trends , vol.43 , pp. 384-401
    • Bushing, M.C.1
  • 7
    • 53349172575 scopus 로고
    • The Olympic training field for planning quality library services
    • Winter
    • Catt, M.E. (1995), “The Olympic training field for planning quality library services”, Library Trends, Vol. 43, Winter, pp. 367-83
    • (1995) Library Trends , vol.43 , pp. 367-383
    • Catt, M.E.1
  • 8
    • 2242478961 scopus 로고
    • Marketing, public relations and the academic library
    • Summer, 8-9
    • Crocker, J.L. (1994), “Marketing, public relations and the academic library”, New Jersey Libraries, Vol. 27, Summer, pp. 6, 8-9
    • (1994) New Jersey Libraries , vol.27 , pp. 6
    • Crocker, J.L.1
  • 9
    • 2442428657 scopus 로고
    • PR: the state of public relations in academic libraries
    • September
    • Ford, V. (1985), “PR: the state of public relations in academic libraries”, College & Research Libraries, Vol. 46, September, pp. 395-401
    • (1985) College & Research Libraries , vol.46 , pp. 395-401
    • Ford, V.1
  • 10
    • 21844523535 scopus 로고
    • Trends in marketing services
    • Winter
    • Gorchels, L.M. (1995), “Trends in marketing services”, Library Trends, Vol. 43, Winter, pp. 494-509
    • (1995) Library Trends , vol.43 , pp. 494-509
    • Gorchels, L.M.1
  • 13
    • 0030493253 scopus 로고    scopus 로고
    • Changing the concept and measure of service quality in academic libraries
    • May
    • Nitecki, D.A. (1996), “Changing the concept and measure of service quality in academic libraries”, Journal of Academic Librarianship, Vol. 22, May, pp. 181-90
    • (1996) Journal of Academic Librarianship , vol.22 , pp. 181-190
    • Nitecki, D.A.1
  • 14
    • 0007286526 scopus 로고
    • Justifying your public relations program
    • October
    • Pastine, M. (1990), “Justifying your public relations program”, College & Research Libraries News, Vol. 51, October, pp. 864-67
    • (1990) College & Research Libraries News , vol.51 , pp. 864-867
    • Pastine, M.1
  • 15
    • 48849091556 scopus 로고
    • Practice as a marketing tool: four case studies
    • Winter
    • Smith, D. (1995), “Practice as a marketing tool: four case studies”, Library Trends, Vol. 43, Winter, pp. 450-62
    • (1995) Library Trends , vol.43 , pp. 450-462
    • Smith, D.1
  • 16
    • 0008848022 scopus 로고
    • Marketing academic library bibliographic instruction programs: case and commentary
    • Winter
    • Thesing, J.I. (1985), “Marketing academic library bibliographic instruction programs: case and commentary”, Research Strategies, Vol. 3, Winter, pp. 29-36
    • (1985) Research Strategies , vol.3 , pp. 29-36
    • Thesing, J.I.1
  • 19
    • 0030496745 scopus 로고    scopus 로고
    • Saying what we will do, and doing what we say: implementing a customer service plan
    • May
    • Wehmeyer, S., Auchter, D. and Hirshon, A. (1996), “Saying what we will do, and doing what we say: implementing a customer service plan”, Journal of Academic Librarianship, Vol. 22, May, pp. 173-80
    • (1996) Journal of Academic Librarianship , vol.22 , pp. 173-180
    • Wehmeyer, S.1    Auchter, D.2    Hirshon, A.3
  • 20
    • 33748278390 scopus 로고
    • Preparing for the millennium: the case for using marketing strategies
    • Winter
    • Weingand, D.E. (1995), “Preparing for the millennium: the case for using marketing strategies”, Library Trends, Vol. 43, Winter, pp. 295-318
    • (1995) Library Trends , vol.43 , pp. 295-318
    • Weingand, D.E.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.